DESIGN DEVELOPMENT Phase 1: Interrogate the brief.

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The first phase of my design development is to interrogate the brief… 

During lectures we dissected the wording together, brainstorming each of the major themes; Biophilic, Vibrancy, Eco, Iconic Destination and Cultural Quarter. As you can see from the mind maps, analysing the desired components and aspirations for the project inspired lateral thinking and creative interpretation - which in turn opened a wealth of different avenues, concepts and routes to explore throughout the early stages of our design development. 

Below are some of the keywords that stood out to me from the mind map theme developed in the session:

EXPRESSION 

GROWTH 

COLOUR 

CREATIVITY 

‘OF THE NOW’ 


I then interrogated the brief independently – highlighting the important factors and translating those into a design vision. 



VISION: 

A cultural hub that inspires creativity, personal expression, wisdom and humanity. A multi-functional space for work-live-play with circularity and a sustainable community at its heart – a pioneering development, with 0 waste and a creative community collective that encourages health and happiness. A contemporary biophilic destination that protects and enhances the heritage of Cheltenham whilst advancing its position as a SMART, progressive town – providing the basic functions and necessities for urban life locally, in a thriving public realm space that nurtures nature, people, history and health for the welfare of the future. 

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