Logo hunting: Navigating the maze of brand identity.

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I have been messing around in the maze of logo design. Is text too boring? 

There is a whirlwind of choices to be made and it’s interesting to see how different styles evoke different feelings and associations. For example, the first would looks great for an ethical clothing brand, doesn’t quite mesh the vibe of landscape architecture. 


Left pondering the eternal questions… Simple or statement? Corporate or creative? Architectural or organic? Elegant or edgy? Agh. 


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